And it seems entirely logical, since the macroeconomic development in Spain is good news in the coming months to give. These trends can be summarized in two words: economic and Staples.

In their daily work, we see great changes in behavior in all areas, from food to entertainment, from industries as diverse as automotive, real estate and others. As I said the other day a customer of the meat industry is “eat less meat, eat more chicken.”

In fact, movements, this is very interesting companies that are visionary with lower costs and prices and to seeing its lead over its competitors. Especially after a few months, the movements are not as obvious, now highly prized.

What should companies do? To change and what our customers! Because it was them, recurring revenues from satisfied clients. We are on time, if the market is willing to pay for our product / service to reflect, and when the proposed direct business value has expired.

In good times, in the last 10 years, we have a company that has not yet begun. But times are different and all worth it. A clear example is given in the property sector in recent years. Many companies in the sector had defied the laws of marketing and sales. For them there is no loyalty strategies, value proposition, product development, branding, customer service, strategic positioning … All lies!

And Madrid has always been local real estate ads, and suddenly there was a promotion on the Costa del Sol, where she was unknown and was sold to make money. Marketing is dead! Now, months later, we recognize that the customer is still king in real estate and more products with a sense-oriented segment and a reasonable purchase.

So my advice is forget everything we thought we knew from our customers and research firm to know what you think. More importantly, the ability to forget everything and listen. Just listen to customers in recent weeks we have numerous strategies for success. But everyone has difficulty listening and change. When the customer buys more than ever … The king is very demanding!

15 Customer  Services mistakes to avoid :

1. Inattention. In a conversation with other employees, by phone or text message, even when customers are waiting. If you have something to talk directly with the client must be connected. Consider review of the bar and was completely ignored in this process.

2. Automated calls must be answered. In large companies, is keeping costs down and maintain the call to the department. What is the acid when several levels of automation, without human interaction, or zero if it is pressed and the phone is off.

3. Several transfers. Moved several times frustrating when you tell someone the problem is to determine not only be able to help again on hold.

4. Do not listen. Many customers want to be heard, and then solve their problems. Attempts to solve the problem of listening to customers, you can listen to only adds to the problem.

5. To lose control. To lose control and always angry is only a part. Another part of losing control over the situation in hand and angry customer on the floor of his shop or phone to communicate with friends and family can quickly.

6. Over-promising/Under-delivering. Sell outs happen, accidents happen, but making deliveries or deliberate omission of an adequate inventory of supplies is not acceptable.

7. Be unattainable. Customers want answers and want to be updated. Always be transferred in one session or in any case, the voicemail and not call a client sends a message that you care whether it works or not.

8. Lie. Client has to tell a lie, demonstrates that you, or just to reassure you a liar.

9. Excessive gum. Trampling of rubber in the center of shopping and purchasing experience in the jaw and just listen to the sound.

10. The lack of communication. Customers are waiting for a response. This is your problem should be resolved and that the concentrate. Many times we have answered just trying to register on line to achieve that cares about their problems and on top of it.

11. Reference staff in the presence of customers. This is not only degrades the staff puts the customer in a position to be asked in.

12. Untrained personnel. Each of them is a new position and deserves a chance, but if left unattended or are not fully formed, creating anger and frustration to reach the customer.

13. Otherwise, to talk with customers. Wrong. A simple hello, how are you, are you okay or not responding back to customers when they taste, and less talk.

14. The names of pronunciation. Without knowing a thing, and still another is wrong. Example: Andrew is not always Andy or Drew.

15. Otherwise, to recognize repeat customers. Repeat customers are loyal customers are the bread and butter. Learn their names, their type of coffee, your favorite sports team, etc. Let them know you care and you can see. Reward them with discounts or free here and there, bring them back with a positive attitude.

Some are obvious, but other observations made in the client. Everyone wants to be treated with respect and evaluated. Customers have a strong voice in social media, which can destroy your reputation with one click. As an alternative to social media as a business, there are many ways to reach customers with their problems and know that the man behind the company.